The Korston Group of Companies is a high-tech company that uses modern IT solutions.
The structure of the company contains its own division which is responsible for the implementation and implementation of IT products.
On the Mircrosoft Dinamics Nav platform using an ERP system for managing all processes of the group of companies.
Within the framework of a single ERP system, modules for managing hotels, restaurants, fitness clubs, parking, a loyalty system, finance, tax and accounting and logistics were implemented.
Booking processes have been automated. ERP is integrated with the VingCard lock system, fiscal registrars, bank acquiring from Sberbank, VTB and UCS, with a mobile website and OTA systems (booking.com, etc.), housekeeping is automated to clean rooms and replenish minibars.
A mobile site with ChatBot communicates with ERP in real time and has end-to-end analytics from Yandex and Google.
A universal loyalty system has been developed with the possibility of personal segmentation of bonus accrual for each guest. As a bonus card, we use electronic cards in Wallet with a QR code and the possibility of individual templates.
Implemented various CRM marketing management mechanics. Information is collected on the guest's activity in the ERP system, on the website, on the internal WI-FI and WI-FI radar, in social networks and in the mobile application being developed. For each guest, a personal marketing grid is drawn up with the ability to connect CDP - systems for submitting individual proposals.
We have our own CPA platform and modern Digital tools for business development and sales increase.